---
title: Public Insights | About
description: Learn more about Public Insights and our mission to transform public data into actionable insights. Discover our story, values, and commitment to innovation.
---
[](https://publicinsights.uk/?hsLang=en)
Products
Platform
[Cradle Search 50M+ UK public records in minutes.](https://publicinsights.uk/cradle?hsLang=en) [Canvas Visualise relationships and uncover hidden connections.](https://publicinsights.uk/canvas?hsLang=en) [AI Assistant Automate intelligence collection and relationship analysis.](https://publicinsights.uk/ai-assistant?hsLang=en) [Background Checks Complete structured screening and due diligence.](https://publicinsights.uk/background-checks?hsLang=en) [OSINT Stack Bring your preferred intelligence tools together.](https://osintstack.co.uk/) [API Integrate UK public-record data into your workflows.](https://publicinsights.uk/api?hsLang=en)
Built for UK investigators
## Move from fragmented records to clearer intelligence.
**52M+** Records
**20+** Connected datasets
**1,500+** Data sources
**UK** Owned & hosted
[Search now→](https://cradle.publicinsights.uk/accounts/login/)
Pricing
Pricing
## Plans built around how you investigate.
Choose individual access or a shared plan for your wider team.
[Individuals Flexible access for independent investigators and researchers. View individual pricing →](https://publicinsights.uk/pricing?hsLang=en) [Teams Shared access, higher allowances and support for organisations. View team pricing →](https://publicinsights.uk/teams-pricing?hsLang=en)
Industries
Public Sector
[**Public Sector**Investigative research for public bodies.](https://publicinsights.uk/public-sector?hsLang=en)
Corporate
[**Security**Protect people, assets and organisations.](https://publicinsights.uk/security?hsLang=en) [**Insurance**Claims, fraud and investigation support.](https://publicinsights.uk/insurance?hsLang=en) [**Cybersecurity**Connect digital threats to real identities.](https://publicinsights.uk/cybersecurity?hsLang=en)
Investigations
[**Legal**Due diligence and litigation research.](https://publicinsights.uk/legal?hsLang=en) [**Private Investigation**Faster public-record research.](https://publicinsights.uk/private-investigation?hsLang=en) [**Journalism**Public-interest research and verification.](https://publicinsights.uk/media?hsLang=en)
Resources
[ Featured guide UK Public Records Guide for OSINT A curated guide to finding people, assets and connections through UK public records. Explore the guide →](https://publicinsights.uk/uk-public-records-guide-for-osint?hsLang=en)
Explore
[**Resource Centre**Guides, case studies and product updates.](https://publicinsights.uk/resources?hsLang=en) [**Careers Hub**Navigate a career in OSINT and intelligence.](https://publicinsights.uk/osint-careers?hsLang=en) [**Platform Demos**See Public Insights in action.](https://publicinsights.uk/platform-demos?hsLang=en) [**About**Meet the team behind Public Insights.](https://publicinsights.uk/about)
[Sign Up](https://cradle.publicinsights.uk/register/) [Search now →](https://cradle.publicinsights.uk/accounts/login/)
##### ABOUT
##### Helping You Find the Truth Faster
At Public Insights, we build tools that make UK public records easier to access, search, and understand. This means investigators can uncover hidden assets, fraud, and connections that matter.
Whether you're tracing a person, verifying a claim, or uncovering undeclared income, we give you the information that saves time and strengthens decisions.
ABOUT PUBLIC INSIGHTS
# Building Better Tools for UK Investigations
Public Insights brings fragmented UK public records into clear, connected investigative workflows. We help investigators search faster, uncover hidden relationships and turn public data into intelligence they can act on.
INVESTIGATION WORKSPACE **Connected intelligence**
Live
Subject **Identity resolved**
Company**Appointments**
Address**Linked records**
Property**Planning activity**
Risk**Relevant flags**
Person**Shared interest**
Record**Source verified**
**Built for UK investigations**
**50M+**Public records
**20+**Datasets
**UK**Owned and hosted
WHY PUBLIC INSIGHTS EXISTS
## Investigators should not have to search every register separately
Public information is spread across hundreds of registers, portals and document collections. Finding a useful answer can require hours of searching, downloading, checking and connecting records manually.
Public Insights was created to bring that information together and make it genuinely useful for investigations.
We help practitioners move from an initial name, company, address or question to a clear, connected and verifiable view of the wider picture.
01
### Fragmented records
Important information is distributed across disconnected national, regional and local sources.
02
### Manual investigation
Practitioners lose valuable time repeating searches and reconciling inconsistent records by hand.
03
### Missed connections
Relationships between people, businesses, properties and risks are difficult to identify when records remain isolated.
THE PLATFORM
## One platform for the investigative workflow
Public Insights supports the journey from initial discovery to analysis, monitoring and integration.
01
### Search
Find people, addresses, companies, assets and risk indicators across connected UK public records.
Cradle
02
### Analyse
Build and explore networks to understand how people, businesses, properties and public records connect.
Canvas
03
### Monitor
Track saved subjects and networks for meaningful changes across relevant public sources.
Monitoring
04
### Integrate
Bring Public Insights data into internal tools, products and investigative workflows through the API.
API
WHAT MAKES US DIFFERENT
## Public-record intelligence built around real investigations
The platform is shaped around the records investigators need, the questions they ask and the requirement to explain where every finding came from.
### Data others overlook
Go beyond standard company and identity records with sources such as planning applications, minority shareholdings, rental licensing and specialist registers.
### Built around investigations
Public Insights is designed for tracing, due diligence, fraud, security and complex investigative research—not generic contact enrichment.
### Transparent and verifiable
Results remain connected to their originating records so investigators can review, verify and explain the evidence behind their findings.
BUILT IN THE UK
## UK owned, operated and hosted
Public Insights is built in the UK for teams working with UK public records. That local focus shapes the datasets we collect, the workflows we support and the way the platform continues to develop.
✓
Focused on UK investigative requirements
✓
Developed around UK records and source structures
✓
UK-owned infrastructure and product development
OUR TEAM
## Built by people who understand investigations and technology
Public Insights combines investigative knowledge, technical research and product development to build tools around how practitioners actually work.
Co-founder & Commercial Lead
### Sham Ahmed
Sham leads the commercial direction of Public Insights, working with investigative teams to understand their requirements and translate them into practical products and workflows.
Co-founder & Technical Lead
### Dan Faram
Dan leads the technical development of Public Insights, combining intelligence experience with software engineering and technical research to build scalable investigative capabilities.
PRACTITIONER LED
## Shaped by the people who use it
Our roadmap is informed by investigators across law enforcement, corporate security, insurance, legal services, journalism and private investigation.
Their experience helps us prioritise the records, workflows and capabilities that solve genuine investigative problems.
Public sector Corporate security Insurance Legal Journalism Private investigation
COMPANY INFORMATION
Public Insights is a trading name of DF W0RK5 LTD, registered in England and Wales.
Company number **14696593**
### What Makes Us Different
#### Unique Data
Access planning documents, rental licenses, minority shareholders, and more data not found in other OSINT tools.
#### Built for Public Records
Unlike tools built for contact enrichment, Cradle is purpose-built for investigative research using public UK data.
#### Transparent, Ethical Access
We only use lawful, publicly accessible information, and we’ll always tell you where it came from.
## The Team
Our team is dedicated to building an OSINT product that not only meets but exceeds the needs of our users. By prioritising customer feedback and satisfaction, we ensure that Cradle continually evolves to help investigators succeed in an ever-changing landscape.
-
##### Dan Faram
Co-Founder
-
##### Sham Ahmed
Co-Founder
##### WHY WE DO WHAT WE DO
### Finding insights in public data
Locating someone isn't always straightforward. Despite being publicly available, finding reliable UK address data for individuals and businesses can be difficult, often involving low-quality sources or expensive data brokers. Investigators also frequently spend countless hours manually searching through various sources, only to find limited or no valuable results. With Cradle, skip the time-consuming research and get direct access to the data you need—quickly, efficiently, and cost-effectively.
##### MISSION
### Simplify access to critical public data
We’re committed to building an intuitive, powerful OSINT tool that adapts to meet our users' growing needs, ensuring they have the best technology to uncover the data they need. We work to enable investigators to make faster, more informed decisions that ultimately protect what matters most.
## Find Us
Public Insights is a trading name of DF W0RK5 LTD.
Registered in England and Wales, Company number 14696593.
Contact: sham@publicinsights.uk
### 2 Primrose Cottages, Basingstoke Road, Riseley
Reading, England
Our registered office address.
## Stop Searching Registers One by One. Find It All in Seconds.
Manual searches waste hours and still risk blind spots. Public Insights unifies 50M+ UK public records into one search, so you never miss an address, asset, or connection.
[Search now](https://cradle.publicinsights.uk/accounts/signup)
### Products
- [Cradle](https://publicinsights.uk/cradle?hsLang=en)
- [Canvas](https://publicinsights.uk/canvas?hsLang=en)
- [AI Assistant](https://publicinsights.uk/ai-assistant?hsLang=en)
- [Background Checks](https://publicinsights.uk/background-checks?hsLang=en)
- [Pano](https://publicinsights.uk/pano?hsLang=en)
- [StreetSight](https://publicinsights.uk/streetsight?hsLang=en)
- [API](https://publicinsights.uk/api?hsLang=en)
### Pricing
- [Individuals](https://publicinsights.uk/pricing?hsLang=en)
- [Teams](https://publicinsights.uk/teams-pricing?hsLang=en)
### Industries
- [Public Sector](https://publicinsights.uk/public-sector?hsLang=en)
- [Security](https://publicinsights.uk/security?hsLang=en)
- [Insurance](https://publicinsights.uk/insurance?hsLang=en)
- [Legal](https://publicinsights.uk/legal?hsLang=en)
- [Private Investigation](https://publicinsights.uk/private-investigation?hsLang=en)
- [Cybersecurity](https://publicinsights.uk/cybersecurity?hsLang=en)
- [Journalism](https://publicinsights.uk/media?hsLang=en)
### Resources
- [Resource Centre](https://publicinsights.uk/resources?hsLang=en)
- [UK Sources Guide](https://publicinsights.uk/uk-public-records-guide-for-osint?hsLang=en)
- [AI Labs](https://publicinsights.uk/labs?hsLang=en)
- [Careers Hub](https://publicinsights.uk/osint-careers?hsLang=en)
- [Platform Demos](https://publicinsights.uk/platform-demos?hsLang=en)
- [About](https://publicinsights.uk/about)
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